As we start the year, it is very important to understand trends that will be influencing our lifestyle choices for 2017. Every year trends evolve according to our needs and the direction the world is moving towards. 2017 is no different. I have compiled a list of trends that will most likely govern the way we go about life in this new year. Technology is the greatest factor in all trends as we move from 2017 and beyond.
COLOUR OF THE YEAR
Colour authority PANTONE released colour of the year in late 2016, the chilled GRENERY. “Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.” – PANTONE
This is the colour we will see in design elements in both fashion and interiors. Use this colour to stay relevant in 2017, from home accents to statement winter coats.
If environmental issues are still NOT an anchor in your lifestyle choices you are lagging behind. Sustainability has taken a new angle, its not only big corporations that are held accountable but communities as well. In 2017 we will see more and more community based efforts towards green efforts. If you manufacture a products for example, sustainability is now assumed of your particular products, and we as consumers will not touch your goods if the ethos is not that of sustainable living.
There’s a rise in peer-to-peer consumerism. We are now paying to use cars by the minute, hot desk-ing by the hour, instead of a permanent office space. Traditional methods look even more wasteful. The City Cape Town Municipality is at the forefront of this trend, they have created a platform where people and companies can trade/exchange/recycle waste such furniture, tires, packaging.
2017 will see less faceless interaction with brands, connection is key. We are moving away from the big-box store concept of consumers walking in, picking up what they need swiping their card and leaving. Stores are offering experiences in which to connect to their customers, almost building a personal relationship with they clients. Because of social networks, brands have also created direct contact with their consumers, so the middleman is slowly becoming obsolete because clients can now buy direct and on-line. Big establishments are literally crumbling, eg. MACY’s closing stores, Stuttafords going into business rescue etc.
With ‘experiences’ now being on the forefront, we will see a lot more innovation when it comes to shopping experiences on offer this year. Last year we saw the rise of the ‘flash sale’ – this is when limited edition stock is sold at a premium and the product is never repeated again.
We are now living in an era of Virtual Reality. The Internet has become more than just a portal of written knowledge, the inter-web experience is now in virtual reality. VR goggles will be a must have 2017 as we start living life digitally.
Voice command will also be a big thing this year, it is a much quicker and accurate way to communicate with our gadgets and the world. So typing will soon be old news.
The wanderlust generation called the millennials typically value experiences over material things, leading them to crave freedom and reject commitment. Owning a home is not the ultimate goal for everyone, just like marriage for some. We will see a lot more people opting for renting homes instead of purchasing. The perks are you don’t have to worry about levies, maintenance and other hidden expenses that come with owning a home. Millennials are pushing this commitment as far back as possible, which enables them to have more money in their pockets and buy mored experience.
I will be dissecting the more in upcoming blog posts, as the year unfolds.
Happy New Year to us all!!